Google UCP checkout (Merchant Center)
Beta
Google's UCP integration to sell in Google Search AI Mode and Gemini, with native checkout or cart handoff to your site.
- Vendor
- Status
- Beta
- Levels covered
- Level 3: Operable (Partial coverage)
- Level 4: Payable (Partial coverage)
- Platforms
- Custom
- Protocols
- Pricing
- Free
- Effort
- High
- Regions
- Global
For business
Your products can be bought from Google's AI surfaces.
For technical teams
Requires a Merchant Center account (shipping, returns, feed), a UCP profile, authenticated endpoints and Google approval. Native checkout requires a Google Pay handler.
Official site: Google UCP checkout (Merchant Center)
Alternatives
Sources
Verified on
Verification note: Waitlist and Google approval: beta. Effort 3 because the guide requires implementing the UCP profile and your own endpoints. The guide mentions no price or regions: free and GLOBAL unconfirmed.